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Pew Report: “Millennials becoming America’s largest generation in the electorate” – but why aren’t young adults turning out to vote?

  Pew Research Center recently published a report projecting that Millennials (adults ages 22 to 37) will soon pass Baby Boomers (ages 54 to 72) as the largest generation of eligible voters in the US. While this demographic shift underscores the potential electoral clout of today’s young adults, Millennials remain far from the largest generational bloc of [...]

Peer-to-Peer Texting Featured by The New York Times

On August 1st, 2018, The New York Times published an article on the key role Peer-to-Peer Texting is playing in the 2018 midterm election cycle. The article, titled “Campaigns Enter Texting with a Plea: Will U Vote 4 Me” by Kevin Roose, points out that political marketing has changed because the way we consume media [...]

The Mobile Revolution – Why You Need to Text to Grow Your Business

By:  Patti Morris The number of smartphone owners keeps growing – a Pew Research Center study showed that 35 percent of Americans had them in 2011, but nearly doubled to 64 percent in 2014. In 2016, Statista predicts 196 million smartphone users in the U.S., and Ericsson estimates that by 2020, 90 percent of the world over age 6, roughly 6.1 [...]