P2P Texting: What it is and How It Transforms Your Communication

Tele-Town Hall has the most intuitive, most robust mass texting platform on the market. It’s called peer to peer texting, or P2P for short.  What is peer to peer texting, you might ask? Well, the name says it all: text messages sent from one person to another, just as you would send a message to a loved one or a friend; however, Tele-Town Hall P2P allows you to send up to 8,000 personalized texts per hour, effectively scaling personal communication to another level. Tele-Town Hall P2P is trusted by thousands of campaigns and organizations to deliver SMS, MMS or video texts.

Tele-Town Hall has the most intuitive, most robust mass texting platform on the market. It’s called peer to peer texting, or P2P for short.  What is peer to peer texting, you might ask? Well, the name says it all: text messages sent from one person to another, just as you would send a message to a loved one or a friend; however, Tele-Town Hall P2P allows you to send up to 8,000 personalized texts per hour, effectively scaling personal communication to another level. Tele-Town Hall P2P is trusted by thousands of campaigns and organizations to deliver SMS, MMS or video texts.

You might also be wondering, “What does P2P mean in texting?” The key difference is compliance. The Telephone Consumer Protection Act (TCPA) prohibits text blasts originating from anonymous and automated sources. This federal statute seeks to cut down on bad actors who wish to fill your inbox with spam. However, the TCPA does leave room for P2P texting, as these text messages originate from a real person. Thus, P2P has become the go-to texting method for political campaigns, nonprofit organizations, and businesses.

In recent years, P2P has become an essential outreach tool for campaigns and elected officials. On August 1st, 2018, The New York Times published an article on the key role Peer to Peer texting platforms played in the 2018 midterm election cycle. The article, titled “Campaigns Enter Texting with a Plea: Will U Vote 4 Me” by Kevin Roose, points out that political marketing has changed because the way we consume media has changed: we skip commercials, scroll past ads, and clear out emails without hesitation – but the one channel that consumers cannot ignore is text messaging.

“’There’s no question that texting is the breakout tech of 2018,’ said Eric Wilson, a Republican digital strategist and founder of Learn Test Optimize, a newsletter about political marketing. ‘There’s so much competition in the inbox, we’re looking for other channels. For now, that’s text messaging.’”

The article also points out that p2p texting platforms were used by winning candidates in some of the most contentious elections this year:

“Senator Doug Jones, the Democrat who prevailed in the 2018 Senatorial special election in Alabama, sent 1.4 million texts to voters during that race. Alexandria Ocasio-Cortez, whose long-shot primary campaign defeated Representative Joseph Crowley, a 10-term incumbent in New York, used texting to help drive voters to the polls.”

Since 2018, p2p texting platforms have only become more prolific, now commonplace in nonpolitical spaces as well. Examples include doctor’s offices confirming appointments, realtors publicizing open house events, and financial institutions checking in with customers. There are no limits on who can use and benefit from P2P texting.

This brings us to the most important question of all: why should you use Tele-Town Hall P2P over other peer to peer texting platforms?

First, Tele-Town Hall has the highest delivery rates. We work directly with cellphone carriers to ensure that your messages are received. 99% of our P2P messages are opened by the text recipient and 90% of those messages are opened within 3 minutes of being received.

Second, Tele-Town Hall P2P boasts the most customizability for your messages, allowing you to communicate more naturally and personally with your audience. Text recipients are smart – if they receive a message that looks like automated solicitation, then they will simply ignore it.  Tele-Town Hall P2P addresses this issue with myriad of personalization options, including emojis, jpeg images, mp4 video, hyperlinks, including the text recipient’s name, and follow up messages to create two-way communication.

Third, Tele-Town Hall P2P is scalable. One individual can send up to 8,000 messages per hour. Our deployment rates double and triple those of our competitors. Texting is all about rapid communication and quick responses, and no P2P platform is faster than Tele-Town Hall P2P. Moreover, Tele-Town Hall P2P can be sent from your laptop, your cell phone, or your tablet, from anywhere.

So what are you waiting for? Supercharge your outreach strategy and start texting your audience today. Set up only takes a few moments and Tele-Town Hall team members are here to answer any questions you have. Call (202) 237-8313 or email info@teletownhall.com to learn more.

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