Tele-Town Hall, renowned for its innovative communication platforms, leveraged its advanced text-to-online survey platform to capture public sentiment on the LIV / PGA merger.
Aristotle offers a broad spectrum of products and services, ranging from technology solutions to award-winning data analytics and professional consulting. The combined expertise of Tele-Town Hall and Aristotle was used to gain a nuanced understanding of the attitudes of golfers towards the merger.
Key findings of the survey included:
The majority of the respondents, 74.5%, indicated negative sentiments (either somewhat negative or extremely negative towards the merger).
When asked who the merger benefits, 29.4% believed it benefits both the PGA Tour and LIV Golf, while 6.4% thought it benefits only the PGA Tour, and 53.4% thought it benefits only LIV Golf.
In terms of individual benefits, 50.5% of the total sample thought the merger benefits LIV a lot, compared to 3.4% saying it benefits the PGA Tour a lot.
Negative responses to the merger were varied, with the human rights violations by the Saudi government being a prominent response.
Positive comments included bringing back players who left for the LIV tour, potential for more earnings and growing the sport even further.
This poll is a testament to the synergistic collaboration between Tele-Town Hall and Aristotle, demonstrating the efficacy of technological innovation in collecting public opinion. The insights derived will serve as a valuable resource for stakeholders navigating the impacts of the LIV / PGA merger.
Methodology
The survey, conducted on June 9, 2023, gathered responses from 204 golfers, using Tele-Town Hall’s Peer-to-Peer (P2P) text-to-online tool for data collection, ensuring the authenticity and reliability of the results. The survey has a margin of error of +/- 6.8 percentage points.
All questions asked in this survey with exact wording, along with full results and cross tabulations can be found here.
About Tele-Town Hall:
Tele-Town Hall is an industry-leading communication technology provider with over 15 years of experience providing innovative teleconferencing and online survey platforms.
About Aristotle:
Aristotle, founded in 1983, offers a broad spectrum of products and services, ranging from technology solutions to award-winning data analytics and professional consulting.
Press Contact:
Brad White
Chief Sales Officer
Brad@Teletownhall.com
