Tele-Town Hall® is excited to announce a new partnership with Rexer Analytics to provide comprehensive surveys and predictive modeling. With Rexer Analytics’ surveys and Tele-Town Hall®’s outreach tools, customers can gather data and insight to better understand their audience.
Our first partnered study, which focused on grocery store shoppers during the Covid-19 crisis, reflects a shift in consumer habits from in-store purchases to e-commerce. For more information on this survey, check out Rexer Analytics’s press release down below.
We look forward to working with Rexer Analytics to provide unparalleled data analytics and audience insight.
Grocery Stores Meeting Customer Needs but Facing Challenges
During COVID-19 Crisis
Winchester, MA : Over two-thirds of grocery store shoppers were satisfied with how their grocery store has met their needs throughout the COVID-19 crisis according to findings of a study co-sponsored by Rexer Analytics and Tele-Town Hall.
In data collected in June and July of 2020 from 190 consumers across the country, 68% of grocery store customers were “very satisfied” or “satisfied” with how their preferred store met their shopping needs during the early months of the crisis. Only 12% indicated they were “dissatisfied” and only 1% “very dissatisfied” with their store’s performance. Levels of shopper dissatisfaction doubled when store employees were not required to wear masks, and increased about 50% when customers were not required to wear masks.
Consumers reported their shopping was impacted in a variety of ways by COVID-19. The most notable impacts were: struggling to get certain household cleaning products (60%), feeling the impact of rising prices (45%), challenges getting specific food items (42%), and feeling nervous about contracting COVID-19 (40%).
Additionally, there has been a movement toward greater adoption of e-commerce and delivery services. Since COVID-19 became prevalent in shoppers’ communities, about 1 in 5 shoppers (19%) have started using e-commerce or other options to pick up pre-orders although they had not previously used these methods. Moving forward, grocery delivery services are seeing greater potential adoption. While only 34% of consumers indicated they used grocery delivery services prior to the COVID-19 outbreak, 52% indicate they will use such services for at least some of their grocery shopping needs in the future.
Rexer Analytics is headquartered in Winchester MA and is a leader in data science, predictive modeling, and research consulting.
Tele-Town Hall is the creator and the leading provider of telephone town hall events. Tele-Town Hall also provides innovative outreach solutions including peer-to-peer texting and IVR automated surveys.
Karl Rexer, Ph.D. Matt Hayes
Rexer Analytics Tele-Town Hall