P2P Texting and 10DLC Registration – What It Means For You

By the end February of 2023, all Peer-to-Peer (P2P) Texting must be sent using a registered 10DLC number. Carriers will block unregistered traffic, and messages will not reach their intended targets.

Here is a list of best practices for successful 10DLC registration:

  1. The brand name should match the name on IRS form SS-4 (the EIN registration letter). If the names do not match, verification may be delayed and extra charges may occur for resubmission.
  2. All political campaigns and 527 organizations must go through Campaign Verify vetting at a one-time cost of $95 per election cycle.
  3. All other brand types (besides political and 527s) must now go through a manual vetting process conducted by the carriers at a one-time $15 charge.
  4. If a brand fails vetting, you will need to resubmit it at an additional cost.
  5. In order to maximize your chance of passing vetting, please adhere to the following guidelines:

    a. All registrations must now include a Website.

    b. When possible, Contact Email should match the domain of the brand’s website.

    c. The Support Phone Number should either be listed on the website or be answered by someone who can verify the validity of the registration.

    d. Brand websites should include a section where people can opt in to receive messages (Opt-In Mechanism). If needed, you may talk to your TTH representative to embed our web registration form into your site. This page should be easy for the person vetting to navigate.

    e. All websites should include some basic Terms of Use/Privacy Policy that will be checked by the vetting carriers.
  6. Campaign Description should be a minimum of 40 characters and should be as specific as possible explaining why you are sending the messages.
  7. The Campaign Registry now requires a Call to Action/Message Flow, which explains how people can opt in to receive messages, such as completing the opt-in Web registration form on the website.
  8. Sample Messages should be as close to the actual messages being sent as possible. They will also need to include the brand name and opt-out language to be accepted.
  9. An Opt-Out Confirmation text message must be submitted during registration and sent to anyone replying STOP or asking to be removed. For example, you could pre-configure a Do Not Text (DNT) response such as, “Brand Name: You will be removed from our contact list.”
  10. In addition, a Help text message must be submitted during registration and sent to anyone asking for help. For example, you could pre-configure the a Help response such as, “Brand Name: Please visit [website] for more information.”

With these new vetting procedures, we may see more delays with campaign registration. For this reason, you should submit registration materials as soon as possible.

Please contact your TTH Representative if you have any further questions or need assistance with completing your registration forms.

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