On August 1st, 2018, The New York Times published an article on the key role Peer-to-Peer Texting is playing in the 2018 midterm election cycle. The article, titled “Campaigns Enter Texting with a Plea: Will U Vote 4 Me” by Kevin Roose, points out that political marketing has changed because the way we consume media has changed: we skip commercials, scroll past ads, and clear out emails without hesitation – but the one channel that consumers cannot ignore is text messaging.
“’There’s no question that texting is the breakout tech of 2018,’ said Eric Wilson, a Republican digital strategist and founder of Learn Test Optimize, a newsletter about political marketing. ‘There’s so much competition in the inbox, we’re looking for other channels. For now, that’s text messaging.’”
What makes Peer-to-Peer texting different from other texting options? It’s simple: there’s a human behind each text message and response, making Peer-to-Peer texting an FCC-compliant outreach tool and a more personal way to interact with constituents.
“’It’s not a blast communication,’ said Caitlin Mitchell, the chief mobilization officer for the Democratic National Committee, which is using Peer-to-Peer texting in hundreds of campaigns this fall. ‘It lets you have a genuine two-way conversation with voters.’”
The article also points out that Peer-to-Peer texting was used by winning candidates in some of the most contentious elections this year:
“Senator Doug Jones, the Democrat who prevailed in last year’s special election in Alabama, sent 1.4 million texts to voters during that race. Alexandria Ocasio-Cortez, whose long-shot primary campaign defeated Representative Joseph Crowley, a 10-term incumbent in New York, used texting to help drive voters to the polls.”
There’s no doubt that Peer-to-Peer Texting is the premier outreach tool for the midterm elections. Unlike other texting options, our platform is nonpartisan and we work with campaigns on every level. Moreover, a Peer-to-Peer text campaign can be set up within minutes.
For more information, contact firstname.lastname@example.org or call (202) 237-8313.
To read the full New York Times article, click here.